David Beckham the global face of Giorgio Armani underwear
David Beckham the global face of Giorgio Armani underwear
David Beckham has been named the global face of Giorgio Armani underwear.
Armani is launching David Beckham’s underwear line in the US next February.
“WWD has learned Beckham has been signed as the global face of Emporio Armani underwear. Beckham was shooting the ad campaign in Los Angeles late last week with Mert Alas and Marcus Piggott. The ads will break in fashion magazines worldwide beginning with the January issues.”
The underwear designed by the fashion legend will hit Emporio stores December with a soft launch. Then in January Macy’s and Bloomingdales will carry the goods online. February will mark the official launch, which will bring the line into the stores themselves.
David Beckham is no stranger to the world of Armani. He and Giorgio designed the uniforms for the English soccer (football to the Europeans) team back in 2002. Armani has also been forging a relationship between fashion and sports for years. He is responsible for putting threads on the backs of Russell Crowe’s Australian rugby team. The players were also treated to front row seats at his fashion show in Milan.
Written by roxana on November 30th, 2007 with
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